A few weeks ago the NZ herald went from broadsheet to tabloid format. To mark this they created this TV ad. I really liked to use of imagery and copy, but what I had assumed was a computer generated ‘press’ was actually a full on newspaper press complete with printed images acting as an animation tool.

Here is the ad:

and here is a wee piece on the making of the animation sequience:

Nice work from DraftFCB NZ  and Assembly